Few movies this year have had quite as successful of a press run as Wicked. Like an episode of Fairly Odd Parents, the colors pink and green have been appearing everywhere together, representing the film’s two leading ladies, Elphaba, played by British actress Cynthia Erivo, and Glinda, played by Ariana Grande—Target collaborations, Stanley cups, even Paris’ Arc de Triomphe was lit up in the two characters’ signature colors. Obviously, the lasting popularity of the movie’s source material has contributed to the ease with which its marketing team has conducted its campaign—green, reflecting the Wicked Witch’s signature green skin, and pink, for Billie Burke’s iconic Glinda dress in the original Wizard of Oz film. However, this marketing campaign has extended beyond clever brand deals and light shows to the actresses themselves.

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Over the course of several months of press junkets and red carpet appearances, Erivo and Grande have adhered to their respective character’s dress codes. In order to match Elphaba’s signature witchy look, Erivo opted for sharper looks, which go well with her already experimental style, as well as her gravity and rule-defying character on screen. She has dressed in darker colors, usually sticking to the greens and blacks that make up much of her wardrobe in the movie. In contrast, Grande is styled like a princess in light, flowy pastel dresses and skirts, often with floral accents. Her outfits, which often call to mind classical twentieth century silhouettes, look like they could be worn by Glinda herself. Though these actresses are clearly serving looks on the red carpet (or the Yellow Brick Road), they’re also working to promote their film.